RESOURCE DATA VISUALIZATION
An web app interface that presented the data from a weekly call that allowed the client to make modifications as needed.
Client Project, Web App User Interface
Troy Sultan (Co-Founder), Wade Warren (Co-Founder), Darren Yee (Product Designer), Bonnie Zhang (Product Designer), Eric Lee (Product Designer), Meisha Brooks (Product Designer)
Product Design Lead
Early stage start up, pre-product market fit, Limited customer base.
The goal of the project was to create a collective visualization of their data for immediate comprehension while providing more complex tools and data insights upon further inspection.
This would cater to the varying needs and data complexity of Resource's diverse user base, ranging from a small startup (Mixmax) to a medium company (Metabiota) and to a large company (Postmates).
provisional personas & Jobs to be done
We began by building a provisional persona of the recruiters that would use Resource then utilized a Jobs to be Done framework to outline all the tasks the recruiters would be able to use in the platform for their sourcing process.
USER INTERVIEWS & ANALYSIS
After we identified these uses, we conducted user interviews over the phone with of Resource's customers to determine which features would be most useful to them in our MVP. We then synthesized the pain points into categories where we could build features.
- 3/3 clients wanted hard numbers for their campaigns for internal reporting
- 3/3 clients were happy with the call, but wish they could make modifications on their own
- 3/3 clients wanted a visual interface to understand if there were trends in their sources
- 2/3 clients wished to have more information on each of the candidates sourced
- Beyond sourcing, one client was also using Resource as a marketing service to get their brand name out. By sourcing more candidates, more people were aware of the company and their potential opportunities.
From the user interviews, we identified and categorized relevant data attributes into a hierarchy, which helped us determine what the chosen graphs communicated.
Without a previously established visual language, we assisted in building a style guide for Resource so that the company would have a scalable language and uniform look across all its future touchpoints.
The founders wanted the brand to reflect a helpful, practical, and friendly attitude, which was the foundational value of Resource. Troy and Wade also wanted the brand to emphasize customizability and flexibility since Resource listens to their customer's needs.
Finally, they wanted the brand to provide elation and relief, since sourcing is one of the more difficult parts of the recruitment process.
After establishing both visualizations, we began a design studio based on a condensed version of the Google Ventures Design Sprint to come up with arrangements and layouts for the interface.
We then took those ideas and put them into a hi-fidelity clickable prototype for (in)validation testing.
With Resource's current customer base, testing would yield insufficient results, therefore the founders decided to go straight into implementation for testing in the future and for faster iterations.
THE NEXT STEPS
Our conceptualization of Resource's product gave them insight into what they wanted their product to be. Before we worked with them, they had no idea what shape or form their product would take. In addition, we helped them think about what Resource is, and how they wanted to be perceived. The prototype and style guide we provided them are their first steps into defining what their company is and what steps they will take next.
500 startups incubation program
With this prototype and concept, Resource has joined the ranks of Batch 16 of the 500 start ups incubation program. You can continue to follow the journey with their Founder, Troy Sultan on Medium.