Identify painpoints when users are using LinkedIn mobile
- What: LinkedIn Mobile on iOS and Android
- Who: Existing LinkedIn Users in San Francisco
- Where: Coffee Shop in Civic Center
Tasks were phrased as open ended scenarios in order to garner better insights.
- Adding a new connection
- Publishing a post to news feed
- Inviting connections to groups
- ISSUE 1: Connection search results were unclear to the user
"I'm pretty sure I did this right, but they aren't here." - User 2
Adding a connection seemed to be a straight forward task, however major doubt was cast when the inputted name did not show up or didn't produce relevant results.
- ISSUE 2: Users found it hard to navigate through the app
"It seems like there are so many of the same things..." - User 5
The amount of information to digest in the navigation menu was overwhelming which lead to rampant and undirected tapping to search for other information
- ISSUE 3: Users could not distinguish where posted updates would appear
"I need ANOTHER app for this?" - User 1
Users seemed surprised that the News option on the navigation took you to a landing page to download LinkedIn's Pulse app, instead of bringing up another new feed.
Doing guerilla testing provided some invaluable insight to users goals, needs, and mental models. In turn, this helped me design a better data-driven approach to build better experiences for the users.
I am not an employee of LinkedIn nor am I in anyway affiliated with the company. I am a big fan of the app so I wanted it to be more efficient and it was a pleasure exploring ways that I think LinkedIn mobile could be improved.